What is EquipmentWatch?

EquipmentWatch is a leading equipment data and intelligence service serving the thousands of companies, including construction firms, equipment finance, inland marine insurance, dealers, OEMs and rental suppliers.

What else should you know?

EquipmentWatch is the first and leading equipment data and intelligence business. With over 50 years of experience, they have the most robust offering of benchmark data solution. They are a division of Informa, a publicly traded company in England.


What Kind of Data Types does EquipmentWatch Cover?

Their data types include:

  • Used Equipment Prices / Used Equipment Valuations / Equipment Price Benchmarking
  • Ownership and Operating Cost Benchmarking
  • Advertised Retail Rental Rate Benchmarking
  • Rich Equipment Specifications
  • Serial Number Decoding and Serial Number Lookup


Probably their most well known product is known as “Rental Rate Blue Book”.

The Rental Rate Blue Book is an ownership and operating cost benchmarking product. It is used by thousands of project owners and contractors as a third party benchmark for reimbursement of owned equipment utilization that is not scoped within a fixed bid agreement. This often takes place in forced account work situations, e.g. weather recovery, unplanned construction, etc.


They have an extensive asset type coverage, which includes:

  • Construction Equipment (e.g. Caterpillar, Komatsu, Deere, Case CE, JCB)
  • Lift and Access Equipment (e.g. JLG, Genie)
  • Agricultural Equipment (e.g. John Deere, Case IH)
  • Transportation, specifically light duty trucks (e.g. Ford, GM)

EquipmentWatch claims 20,000+ models across more than 1,000 taxonomical levels.


Their methods of delivering data include:

  • SaaS / software
  • APIs
  • Databases
  • Analyst Reports

Their range of data delivery allows for multiple use cases, ranging from workflow integration via computer to highly integrated into internal work platforms via APIs.


EquipmentWatch is also the source of Industry-Leading Superlative Manufacturer Awards

In 2016, they launched the industry’s first award for highest residual values. They named this award the “Highest Retained Value Award”.

In 2018, they launched the industry’s first award for lowest cost of equipment ownership. They named this award the “Lowest Cost of Ownership Award”.

It’s critical the equipment industry has a data-driven, third party source analyzing common superlatives, like above. All too often these terms, which are critical to customers, are thrown around in advertising without verification or data behind their claims.

What are the Alternatives to EquipmentWatch?

Due to their extensive product line, EquipmentWatch has several competitors. By product, they are:

  • Valuations: Rouse Services, Fleetvaluator by Sandhills
  • Rental Rates: Rouse Services
  • Ownership and Operating Costs: several government databases could be considered alternatives, like the Caltrans Rates and Corps of Engineers Rates
  • Serial Number Lookup and Verification: Top Bid by Randall Reilly, public resources from specific manufacturers
  • Specifications: as these are often free, there are many alternatives


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