Unlocking an Unfair Advantage for the Progressive Construction Equipment Leader

The Heavy provides premium data and insights for industry leaders and their teams to stay ahead of the trends transforming the construction equipment industry.

So, what's included in a membership?


The Insights

When it comes to insights, access matters, with members receiving 3x the insights articles vs. non-members.

Created by the most experienced intelligence leaders in the equipment industry.



The data behind our insights. Presented in an easily consumed way, it includes:

OEM Incentive Offers

Dealer Service Benchmarks

Public Company Signals

Guides &


Practical guides and digestible explainers functioning as trusted resources for complex  industry problems.

Printable content you’ll download and use again and again.


When it comes to information, timeliness matters. Members receive early notification of new insights articles, data and reports.

Optional Consulting

Have a need for deeper data? A custom dashboard? For members only, the option exists to work with The Heavy on a consulting engagement.

Frequently Asked Questions

Yes! You can buy either way for our individual memberships (one user). For group memberships, all plans are annual. They do include discounts, as well.

Our platform is designed to make understanding data easy, for everyone. As a result, bulk download is not part of our memberships. Contact us to license data for offline analysis.

Nope! You can start you subscription without ever calling anyone.

You sure can. Cancel before your next renewal. For monthly memberships, you have the chance to cancel monthly. For annual memberships, it’s annual.

All online purchases are via a credit card. We have a secure checkout process and renewals use this credit card. We do also have Apple Pay and Google Pay as options.

You can cancel your subscription while logged in within your “My Account” area. See the “Subscriptions” tab. 

All purchases are final and nonrefundable. If you would like to dive deeper into our Standard Terms of Use, you can do that here.

Absolutely. Use our contact form and we’ll get it set up.

Yes! Click on “Group Memberships” at the top. We have self-serve options for up to 15 members. Need more? Give us a shout.

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