Dealers – Service Employees, % of All Employees

Dealers – Service Employees, % of All Employees

Last Updated: June 1, 2022

About This Ranking

In this ranking, the focus is on the service capability of dealers, and specifically measures the service team as its percentage of all employees at the dealer.

Why is this ranking important?
For end users of equipment, machine service is most often their top concern – a leading indicator of a dealer partner’s ability to deliver on the promise of uptime. For manufacturers and dealers, it’s critical benchmark intelligence, helping justify investments and strategic decisions.

This metric, along with other rankings, is a helpful tool to understand the relative level of investments by dealers using discrete, objective data.

If you’d like to dive deeper into the source data and dealer-specific performance, click on the orange button on the right, or visit the FAQs section, down below.

The Rankings

RankDealer NameService Dept, % of All EmployeesPrimary OEM
1Flint Equipment23.73Deere
2Boyd CAT18.09Caterpillar
3N C Machinery16.27Caterpillar
4Louisiana CAT15.85Caterpillar
5Ascendum Machinery14.71Volvo CE
6MacAllister Machinery14.54Caterpillar
7ASCO Equipment14.08Case CE
8Carter Machinery13.66Caterpillar
9Scott Equipment13.65Volvo CE
10Doggett - John Deere13.65Deere
11Altorfer CAT13.60Caterpillar
12Arnold Machinery13.58Volvo CE
13RUDD Equipment12.90Volvo CE
14Van Keppel Equipment12.58Volvo CE
15Murphy Tractor & Equipment12.12Deere
17Warren CAT11.77Caterpillar
18Empire CAT11.68Caterpillar
19Stribling Equipment11.63Deere
20Yancey Bros. Co.11.52Caterpillar
21James River Equipment11.41Deere
22Sonsray Machinery11.32Case CE
23Mustang CAT11.11Caterpillar
24Quinn Company11.07Caterpillar
25Linder Industrial Machinery11.00Komatsu
26Southeastern Equipment10.74Case CE
27Road Machinery LLC10.63Komatsu
28United Construction & Forestry10.20Deere
29Birkey's Farm Store10.08Case CE
30Butler Machinery9.93Caterpillar
31Foley Equipment9.92Caterpillar
32Ohio CAT9.76Caterpillar
33Roland Machinery9.64Komatsu
34Anderson Equipment9.46Komatsu
35Thompson Tractor9.16Caterpillar
36Peterson CAT8.89Caterpillar
37Cleveland Brothers Equipment8.75Caterpillar
38Wagner Equipment8.26Caterpillar
39Alta Equipment8.00Volvo CE
41Ziegler Caterpillar7.46Caterpillar
42Fabick CAT7.18Caterpillar
43Western States Equipment6.89Caterpillar
44Ring Power CAT6.11Caterpillar
45RDO Equipment4.85Deere
46Holt CAT4.74Caterpillar
47Papé Machinery4.73Deere
48H&E Equipment Services4.62Komatsu
49Titan Machinery3.20Case CE

Frequently Asked Questions

First, did you know that the people behind The Heavy have been building data and insights solutions for the equipment industry for 10+ years? Due to that deep experience, along with proprietary methods for data collection and structuring, including big data-acquisition methods and AI-powered data cleansing, we have unique methods to build insights products.

This ranking leverages a database of employees for each dealer. Using proprietary collection and cleaning methods, we are able to aggregate a database of service employees with an accuracy rate of 98%. Job titles are cleaned and mapped to the standards you will see on the individual dealer pages, using a combination of manual mapping and AI-powered text classification.

As a young business, we are interested in listening to our readers and customers and understanding what they want, so we haven’t yet finalized (as of the publishing of this FAQ), our long term standard for update frequency of this data. That being said, our initial hunch is quarterly.

Absolutely. Email us at and share your interest.

As you would imagine, we do have a roadmap for adding to this list. We tend to respect the 80/20 rule, focusing on content with the biggest audience impact.

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